THE MARKETING IN YOU

Calendar
8th - 9th November, 2012

Driving the organization through the turbulence of today’s market is a really tough job. Market leaders require leading marketers. And leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing In You, an executive program fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.
In the program, a faculty of expert management professors and top company executives will work together to take out the marketing potential of participants and help them build their NEXT marketing practices.

Highlights

• Envisioning the future market: the differential advantage of today’s marketing leaders.
• Marketing imagination: injecting creativity into marketing strategies.
• Breaking the rules of the game, outside the organization … and within!
• Building the customer-centric organization: shaping customer preferences through market innovation.
• Driving the organization through the turbulence of innovation: playing the leader’s role.
• Building commitment, supporting motivation, leading the change: a reputation for visionary leaders.

Designed for
Senior executives who are willing to express their marketing potential and transform it into the NEXT PRACTICES of their companies.

Keywords

• The program is not about “how to do things”, but HOW TO GET INSPIRING, BREAKTHROUGH IDEAS.
• It is not about BEST practices, but about NEXT practices.
• It is about COMPETENCES, not about methods.
• It is PROVOCATIVE, not reassuring.

Faculty
Gabriele Troilo
SDA Professor of Marketing. Associate Professor, Department of Management, Bocconi University

Lluis Martinez Ribes
Associate Professor of Marketing at ESADE Business School

Paolo Guenzi
SDA Professor of Marketing. Associate Professor, Department of Management, Bocconi University

With us
Silvia Caselli – ex General Manager Mars, Espana
Marco Ortolina – General Manager General Electrica Medical Equipment, France

With the participation in the program, you will have the right to join our Marketing Community for one year as a benefit

Enrollment procedure
Please complete the application form (available on this web page) and mail or fax to:
SDA Bocconi School of Management
fax +39 02 5836.6802
email: corso.valli@sdabocconi.it
The final deadline for application is 19th October, 2012
Applications are reviewed on a rolling basis, those received after the final deadline may not be accepted.
Please see details in the application form.

Participation fee
€ 2.600 + VAT (if required)

Special Payment Terms
A 10% reduction on the program fee is offered to applications sent in by 9th September, 2012.