Eleonora Cattaneo

SDA Professor di Marketing

eleonora.cattaneo@sdabocconi.it

Via Balilla 18, room 201 20136 MILANO

Tel 02-5836.3277/.6853

Fax 02-5836.6893

Curriculum Vitae

Laurea of Arts presso la Bristol University, UK, 1986
Doctoral Degree, Università di Pavia, 2010
MBA, SDA Bocconi

Aree di interesse e di ricerca

• Marketing internazionale
• Imprese distrettuali e internazionalizzazione
• Branding: brand storici, retrobranding

PUBBLICAZIONI

Libri

• Effetto country-of-origin e mercati internazionali (con Carolina Guerini) EGEA 2006.

Articoli

• "Restructuring State Enterprises in Eastern Europe" in East-West Business (E. Kaynak ed.) 1996. 
• "The Zolotoy Kolos Case" in G. Johnson and K. Scholes Exploring Corporate Strategy, Prentice Hall, February 1993. 
• "La gestione del cambiamento nelle imprese russe" (with P. Dubini) in Economia e Management, n.1 1993. 
• "Managing Joint Business Activity in Russia: Can the Problems be Solved" in Long Range Planning, October 1992. 
• "Profitto e mercato nella cultura dei manager sovietici" (with G. Colombo) in Economia e Management, n. 22 1991. 
• "I manager sovietici tra piano e mercato" (with P. Dubini) in Economia e Management, n. 21, 1991. 

Conference papers

• Centralisation versus decentralisation of international marketing activities: an empirical study, Marketing Science Conference Vancouver 2008.
• From outdated curiosity to modern classic : can historical brands be revived successfully? Thought Leaders International Conference on Brand Management, Birmingham University 2007
• 2006 Leveraging country-of-origin: an alternative to branding? Marketing Science Conference Pittsburgh
• 2006 The value of made in, brand-identity and marketing communication in Italian enterprise clusters, IMP Conference, Bocconi University
• 1997 “Telecommunications in Russia: strategies of the major players” at the European Marketing Academy Conference, Cranfield
• 1996 Designing Marketing Courses in a context of Economic transition at the European Marketing Academy Conference, Budapest
• 1994 Strategies for Turbulent Markets: The Case of Russia, presented at the Strategic Management Society Conference, HEC Jouy-en-Josas
• 1993 Restructuring State Enterprises in Central and Eastern Europe presented at the Strategic Management Society Conference, Chicago
• 1992: Transition in Russia: the impact on Management in State-owned Enterprises presented at the British Academy of Management, Bradford
• 1992 Managing Joint Ventures in Russia presented at the Strategic Management Society Conference, London