Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
Great experience, with great professors who are always prepared to answer any questions one might have about the courses we undertake. I can’t hide the fact, that this is an intense and very demanding master program, but I can assure you that by giving us real life examples of real companies’ case studies and projects it gives us the right professional preparation for our future careers.
On a personal note, this master is being a life changing experience as it’s teaching me how to manage and cope with difficult tasks under the pressure of time, and how to work in a team in an effective way!
My professional journey started in EY consulting firm in Milan, after graduating with a Bsc in international economics and a Msc in general management at Bocconi University. I first approached consulting to further develop the soft and hard skills any good manager needs: the ability to work under pressure within strict deadlines and to always come up with a solution. During my two years as finance consultant, I had the possibility to travel and to experience the dynamicity of such a job, which enabled me to enrich my skills portfolio in terms of client relationships and familiarity with IT tools. Nevertheless, following my rooted attraction for the Luxury industry, I decided to enroll in SDA Bocconi’s MAFED program, which revealed to be an unforgettable experience: from joining conferences on the latest business matters to networking with outstanding guest speakers, great CEOs and managers and, most of all, to establishing a deep bond with my classmates and future colleagues. Last month I started working in the Global Retail Merchandising team in Balenciaga HQ in Paris. I can claim that the environment is extremely stimulating and challenging, with intense schedules and rhythms which inevitably require a strong commitment. I realized how my experience in consulting provided me with the efficiency and speed to face the daily activities, while my specialized Master in SDA Bocconi taught me the language and the technical knowledge needed to understand the Luxury and Fashion mechanism.
