Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
Why would you recommend the SDA Bocconi MAFED?
MAFED equips you with the edge you need to become an international and well-networked fashion/design management professional. You have the opportunity to build up relevant management knowledge tailored to the respective industries, whilst gaining valuable "real-world" experience in projects with leading companies of the fashion/design industry. This combination of academic excellence, practical application of learnings and networking opportunities is unique from my perspective and sets the stage for the next step in your career.
What has impressed you most about the SDA Bocconi MAFED?
The strength of MAFED relies upon a diverse student body from different professional backgrounds, countries and all ways of thinking. Even if I had studied and worked abroad before, I had never experienced working with such an international crowd of people. It was demanding, but also very intriguing to overcome cultural differences, learn about different ways of working and to work on great projects together. This way I could not only build a strong professional network for the future, but also real friendships with people from all over the world.
Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.
Milan is one of the fashion and design capitals in the world. Fashion brands such as Prada, Gucci and Versace have their headquarters in the city as well as the leading luxury e-commerce Yoox Net-a-Porter. The proximity to the industry was a great benefit for my learning experience as we had the opportunity to discuss with guest speakers, participate in company visits and worked on field projects with major Italian fashion brands.
At the beginning of this year I decided to take on a new adventure and to move to Milan to pursue a Master in Fashion, Design and Experience Management MAFED at SDA Bocconi.
As the lasts week of my master’s degree are approaching and with my graduation set for next month, I wanted to look back at some special moments throughout this year.
During this master, I got acquainted with many subjects, from corporate finance, to buying to CRM and many more. Within these subjects, I have had the opportunity to meet many important people from the fashion industry, from brands such as Fendi, Valentino, Moncler, Prada Group and Hermès, who shared a look into their professional career and useful insights from the industry. Moreover, working on branded projects together with my classmates, provided me with first-hand experiences.
These experiences not only took place in Milan, but together with the rest of the class, we have travelled to Paris and New York to take part in fashion-related activities. Furthermore, we have been invited to the CHANEL Métiers D’Art Fashion Show in Florence, which was an incredible opportunity.
All of the above mentioned moments, have shaped my master’s into a multi-faceted, creative and insightful experience.
Today, together with my fellow teammates Nicole Degreas, Cecilia Pierobon and Marilena Cozzi, we are finishing up our last group project for Bottega Veneta.
I am proud of my achievements thus far, grateful for the many friendships, the opportunities I received and am excited for what my future holds.
Lastly, I would like to thank Emanuela Prandelli, the director of MAFED for the amazing opportunities, Lucia Paladino for organising our trips to Paris and New York, and to my professors for providing me with useful insights and preparing me for my professional career.
