Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
After graduating in Business Economics and Management at Bocconi University, destiny decided to bring me back to what had been my second home for three years, and on 25 February I proudly graduated cum laude from MAFED. “Students for a while, Alumni forever”. Only six words that perfect embody the concept of a choice that will guide me for the rest of my life. This quote keeps coming back to me: being part of the large Bocconi family does not end at the end of my Master course, but it is precisely in this moment that the added value of my choice reaches its maximum expression. I have always believed that Bocconi's intrinsic value is made by the people who, through their diversity, can bring richness to themselves and to others, every single day. The Bocconi Alumni Network is exactly what transforms your academic path at Bocconi into a life changing experience that makes me feel part of a community of extraordinary human beings that share the same passion for achieving what we love the most allowing us to transform our lives into a masterpiece. Three weeks ago, I started a new and exciting chapter as Junior Controller at Chanel in Milan, and I firmly believe that this will be only the first step of a path in which Bocconi has played the major role in ensuring that my biggest dreams can come true. MAFED represents the most insane year of my life but I truly believe that belonging to the Bocconi Alumni community will be the beginning of a never-ending path to bringing some beauty in this world: change is in our hands!
Why would you recommend the SDA Bocconi MAFED?
The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build their business knowledge but with a heavy focus on fashion, retail, customer experience, luxury and also within other areas such as luxury automotive and hotelerie. The program also has unique exposure to executives within the industry due to being in Milan. The ability to meet executives from top brands and to also visit many companies to see production of leather goods to flagship stores is not something every program in the field can offer.
What has impressed you most about the SDA Bocconi MAFED?
The diversity of the courses offered along with the large number of opportunities to meet executives from many different companies, brands and fields. It is definitely a program where a student can take the initiative to meet high-level executives with the many opportunities presented to them in class and during company visits.
What didn't you expect from your Master that has positively surprised you?
I don’t think I realized how much I could learn and take away from the program. I feel I can partake in many positions within a brand now and I have a knowledgeable perspective on the fashion and luxury industry that I would not have had otherwise.
Describe your SDA Bocconi experience and the importance of taking an International Master in Milano, at SDA Bocconi.
My SDA Bocconi experience was incredibly memorable. As an American, it was challenging yet so exciting to partake in an International Master and to be immersed in Italian life for nearly 12 months. I had the ability to work with students from 26 different nationalities and to experience fashion and luxury from one of the fashion capitals being Milan. In addition, I loved being able to see many different companies and brands first hand whether it be a tour of a production facility in Northern Italy or Florence, or visit an haute couture atelier in Paris. I also feel that the Master was very well-rounded and I am the most satisfied with the level of knowledge I obtained from the program.
