The EMMS experience of Steffen Rutter
EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!
Get more juice from your talent.
Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project.
Who is it for?
The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.
The ideal candidate should also have a strong desire to:
Are you ready to start your EMMS journey?
The EMMS experience of Steffen Rutter
VR and Business: EMMS Students' Journey
"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."
“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.
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It was fantastic experience visiting two heritage European countries in Spain and Italy to understand cultural differences. I am Asian and learning in this peer-to-peer environment was important to having a truly diverse global experience. EMMS has given me not only the academic aspects but also the practical consideration that focused on re-thinking for customer’s insight deeply. It has been a personal journey to find out what is bottom-up in an Iceberg and what I am finally looking for. This is no doubt EMMS is answering this.
After a few years in digital marketing, I decided I needed a deep dive into marketing fundamentals. I did some searching and found that EMMS met many of my expectations. Walking into that classroom in Bocconi on our first day, I was met by a pool of diverse and now-familiar faces. We thought we were learning how to be better marketers and salespeople; but, throughout the pandemic, we learned how to be better humans.
EMMS is a great taught program but what sets it apart are the people you meet. I would never have had the opportunity to connect with so many brilliant minds – professors, peers, and guest speakers – had I not pursued EMMS. What was supposed to be a 13-month journey became 16 months, which gave us more time to learn from each other and grow as a community. The program directors did an excellent job managing the changing circumstances and I believe that is one of the best parts of the experience – learning resilience by witnessing it and living through it.
Some master programs have scholarships or tuition weavers. They can be offered by the School, by companies or institutions and can cover tuition fees both fully and partially. Requisites vary according to the sponsors.
More information available on each Master’s website.
The Graduate Management Admission Test (GMAT®) test is a computer-adaptive test that is available year-round at test centres throughout the world. This test measures basic, mathematical, and analytical writing skills. It is specifically designed to help Business Schools to assess the qualifications of applicants for advanced study in business and management. The test yields four scores (verbal, quantitative, total and analytical writing assessments) in order to measure applicants' potential academic performance in graduate management education. Each of these scores is reported on a fixed scale.
A good preparation kit explains the strategies and techniques to solve the problems.
Some Masters selection criteria accept GRE as an alternative to GMAT.
We suggest you check on each Master’s website.