16 courses and 5 face-to-face workshops divided into 7 part-time modules. Here are the numbers of a program that explores all aspects of marketing & sales, including Digital Business & 360° Communication, Big Data Analysis, Social Media Marketing and CRM and Business Intelligence. The courses are the building blocks for your EMMS experience, and they provide a common language for all participants. Furthermore, in the workshops you will have the opportunity to address particular issues from a new perspective. Finally, with field projects, you will put what you have learned into action.

Structure

18th edition,
from 11th March 2024 to April 2025

Module 1

Module 1 - Milano module at SDA Bocconi Campus

  • Marketing Management
  • Channel & Retail Management
  • Workshop: Consumption Innovation.

11 Mar 2024

16 Mar 2024

MODULE 1 - DISTANCE LEARNING

16 Mar 2024

3 May 2024

Module 2

Module 2 - Barcelona module at Esade Campus

  • Marketing Research
  • International Marketing Management
  • Marketing Analytics in the Era of Big Data
  • Workshop: Leading and Managing People

6 May 2024

11 May 2024

MODULE 2 - DISTANCE LEARNING

4 May 2024

28 June 2024

Module 3

Module 3 - Madrid module at ESADE Campus

  • Finance for Marketing & Sales
  • Brand Management
  • Sustainable Marketing
  • F2F Workshop from blockchain to Metaverse.

1 July 2024

6 July 2024

MODULE 3 - DISTANCE LEARNING

9 July 2024

13 Sept 2024

Module 4

Module 4 - Milano module at SDA Bocconi Campus

  • Digital Marketing & Integrated Communication
  • Sales Management
  • Strategic Marketing Management

16 Sept 2024

21 Sept 2024

MODULE 4 - DISTANCE LEARNING

24 Sept 2024

8 Nov 2024

Module 5

Module 5 - Barcelona module at Esade campus

  • Social Media Marketing
  • Sales Management 2
  • CRM and AI for Marketers & Sellers
  • Field Project Launch (SDA Bocconi and Esade)

11 Nov 2024

16 Nov 2024

MODULE 5 - DISTANCE LEARNING

19 Nov - 20 Dec 2024

7 Jan - 24 Jan 2025

Module 6

Modulo 6 - Roma module at SDA Bocconi Campus

  • Marketing Creativity & Innovation
  • Price Strategy and Management
  • Field Project

27 Jan 2025

30 Jan 2025

MODULE 6 - DISTANCE LEARNING

4 Feb 2025

28 Mar 2025

Module 7

Modulo 7 - Barcelona Module at Esade Campus

  • F2F Workshop: Negotiation Skills
  • F2F Workshop: Communication & Public Speaking
  • Field Project Presentation

9 Apr 2025

11 Apr 2025

GRADUATION CEREMONY - BARCELONA

Individual Executive Coaching

EMMS provides individual assessment and development of professional competences and sales skills, so that each participant will develop a plan to improve his/her professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. These combine tests and personal guidance conducted by Prímula Asesores.

 

The workshop has two parts: Leading People and Leading Yourself. During the Leading yourself section, students will use Esade Lead, a platform for the development of leadership skills. The outputs of the program are used to work with professional coaches on the weak areas of each participant detected in the previous work.

Field Projects

You will be expected to carry out a business project for a company, which represents a practical, real-life application of skills and knowledge gained in classroom.

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A Successful Blended Learning Model

On-campus modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain. Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are in distance learning.

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More about EMMS

Faculty

Director and Team, EMMS Faculty