Luxury & Fashion Knowledge Center
What makes Italy a leader in fashion and luxury?
Italian leadership is based on an innate talent for making beautifully designed and expertly-crafted products: it’s not just about style and looks; it’s also about functionality, industrialization and iconic value. The sectors where Italy excels don’t just require creativity, but also entrepreneurial and managerial skills in order to translate creative ideas into industrial and commercial projects.
Why an Italian leadership in the F&L Industries.
The industrialization of creativity, meaning the translation of the creative visions of stylists and designers into commercial products, is what makes Italian companies worldwide leaders in sectors such as fashion and jewellery, as well as eyewear, furniture, lighting, food and so on. This culture of excellence is fed by our long-standing know-how of craftsmanship and industrial production, which we use to cater for international partners and clients in a responsive, flexible and customised manner.
Why a SDA Bocconi Knowledge Center in fashion and luxury?
SDA Bocconi’s Luxury & Fashion Knowledge Center is a centre of excellence for Italian and international companies operating in the fashion, luxury and design industries. It is a source of in-depth knowledge and a place of outstanding competence for management training and pioneering research.
SDA Bocconi has been a pioneer in this field since 1992, when a group of academics and professionals working in this sector understood the need and the huge potential for training in this area. That’s when the first publications and executive programs were developed. Over the next 20 years SDA Bocconi worked with companies all over the world to develop research projects, training programs and publications that are now global industry benchmarks.
Today, our vision translates into our ongoing efforts to help companies navigate through the challenges of an increasingly more complex environment as far as markets and managerial practice are concerned.
10 answers of Luxury & Fashion Knowledge Center to 10 mega-trends and challenges:
| ||INDUSTRY MEGA TREND|| ||MANAGERIAL CHALLENGES|| ||L&F KNOWLEDGE CENTER|
|COUNTRY OF ORIGIN EFFECT|
|“Made in Italy” rocks!|
|In depth knowledge on the country-of-origin effect and Open + Custom Program on “ingredient branding” (PRATO TEXTILE DISTRICT)|
|They want it all!|
|In depth knowledge on new global customer segments and Action Research on luxury millenials for CARAT LUXURY and on HNWI for AFFINION|
|FROM MULTI TO OMNI-CHANNEL|
|Say yes to you customers through all touch points!|
|In depth knowledge about omni-channel strategies and Action Research on best practices in an omni-channel world|
|Make it branded!|
|In depth knowledge about “signature” customer experiences and Action Research on customer engagement in fashion and luxury online and off line|
|BRAND STORY TELLING|
|Make it lifestyle and transmedia!|
|In depth knowledge and program about Brand Management and about Creating Lifestyle Brands. “Lifestyle brands. A guide to aspirational marketing” by Pallgrave, 2013|
|THE ERA OF SOCIAL MEDIA|
|Be social (and perform on them)!|
|In depth knowledge digital marketing in fashion and regular research on best practices in social media marketing practicies.|
|Be an insider!|
|In depth knowledge and dedicated program about how to compete in BRICs, Global CEO program for Chinese Executives and Management insights from the SDA Bocconi China Lab.|
|Merge ethic and aesthetic!|
|In depth knowledge about the “state of art” in ethic fashion and book: “The responsible fashion company” by ETAS, 2014 and our research about performance and sustainability in fashion for Goldmann & Partners, 2014|
|VERTICAL BUSINESS MODELS|
|Support quality and speed through integration!|
|In depth knowledge about evolving business models in fashion and luxury and Action Research about premium fast fashion brands in Europe and China|
|360° PARTINERSHIPS ALONG THE PIPELINE|
|Engage clients and suppliers as partners within the extended value chain!|
|In depth knowledge about demand-driven fashion pipelines and end-to-end supply chain visibility and Action Research for YKK EUROPE about evolving key success factors to create a fast, collaborative and legitimate fashion pipeline|