Carlo Alberto Carnevale Maffé is an SDA Professor of Strategic Management at Bocconi University. Professor Carnevale is a regular columnist and commentator for financial newspapers and televisions such as MF-Milano Finanza, Il Sole 24 Ore, Class News, CNBC Europe and Bloomberg Television. Heserves as strategy adviser and independent non executive director on the board of leading international companies operating in information technology, media and telecommunications.