Program

It's an intensive stage to provide you with the basic knowledge and skills to act as a manager. It is the longest portion of the Master of Management in Food & Beverage.
Throughout these courses, you are asked to progress beyond the points of view and conditioning gained from your personal and professional backgrounds in order to shape a broader and richer mental attitude and experience. You acquire methodological tools for in-depth understanding of the key concepts needed to manage a company.
In this first, rich part of the Program you deal with contents from the following topics:

Business modeling
The course provides the general and comprehensive framework to analyze a firm in food and beverage, through the main elements and decisions of a business model (market analysis, customers segmentation, value proposition, competitive positioning, internal organization).

Cost & Performance Management
Upon completion of the subject, you are able to understand the technicalities related to product and service cost accounting, to manage the cost accounting information, to implement a multi perspective reporting system, to evaluate the consistency of the reporting system, to measure the company’s profitability.

Planning & Control
You acquire all the tools that are necessary to understand the nature and key concepts of planning & control systems and to appreciate traditional and modern planning & control systems, their uses and limitations.
You will be able to build business plans and evaluate economic profitability and financial feasability of a specific project as well as of the firm as a whole.

Supply Chain Management
The course gives the general and comprehensive framework to analyze and understand the strategic and managerial decision related to the management of a supply chain.

Brand Management & Communication
The course deals with the topics related to a brand strategy definition and implementation in order to communicate differences and position your products in an innovative and unique way, so as to achieve a recognized differentiated presence in an overcrowded market.

In this second part of the Program, you focus on specific themes and moments in management which require interfunctional approaches and attitudes. You are asked to put together different facets of knowledge and points of view to maximize their effectiveness and strength in taking decisions and acting as a manager, driving companies along a growth path.

Retail & Sales Management
You will focus on how to manage and organize your salesforce and manage the relationship with distributors (both specialized and large worldwide chains) and you will pay special attention to forward vertical integration into retail activities.

International Development
The course provides the tools to study growth paths and strategies for an F&B firm in an international environment. At the end of the course you are able to understand the meaning and the impact of different directions for growth, with a special focus on internazionalization.

Innovation Management
You will deal with the main topics related to the study and launch of new products and services, from the market studies to the internal processes of research and development. Project management techniques complete the course.

Excellence in Service Management
The course deals with the main topics related to the management of growing and complex firms. You will learn how to face changing organizations and manage people in a multicultural environment. You will also learn how to assure effectiveness to strategy definition and communication through specific processes and tools, like the strategy maps and the balanced scorecards.