We designed this master bearing in mind the idea of educating talented young people about the culture of result oriented creativity.
Day after day, fashion and design-based companies have to solve the trade-off and potential tensions between management and the creative people responsible for style, design communication and visual identity.
Companies ask for managers with the ability to manage their business, acting as facilitators of creative people while at the same time coping with the constraint of timing and the fickleness of consumers. A new management approach is therefore essential.
The Italian leadership in various industries is grounded in a superior taste and sensitivity for beauty but it is also due to the capability of an industrial pipeline to conceive structure and carry out a creative project. "Industrialisation of creativity" or a "market-oriented craftsmanship" has always been the competitive advantage of the Italian system at an international level. To immerse oneself for one year within this culture of excellence thanks to visits, guest speakers, case histories and field projects, represents the unique asset of MAFED.
Participants are prepared for filling specific professional roles such as business unit/brand manager, licensing manager, area manager, retail manager, product manager, communication manager and supply chain manager. Yet, all roles will share a common understanding and vision about the culture of excellence, a result oriented creativity and a sensitivity for aesthetics and market trends.
Managerial tools (i.e. product development, brand identity and retail management) used in fashion and design-based companies can also be successfully applied to other sectors and industries.
