|
|
 |
Key Learnings
Specialized courses: Fashion, Design & Experience Management
January - November
HISTORY AND INDUSTRY ANALYSIS
- Learn about the main landmarks in the history of fashion, luxury and costume and how the greatest international designers, brands and countries (Europe, US, Asia) influenced the current global fashion and luxury system. Develop the appropriate language for the industry
- Understand the fashion pipelines and how to segment the fashion & luxury system into sub-segments (womenswear, menswear, sportswear, footwear, accessories, jewels and watches, cosmetics, hotellerie etc.) and carry out a detailed industry analysis
- Understand product and process innovation in fashion
- Understand the main business logics and business models in fashion (luxury, designer, mass, fast fashion)
MANAGEMENT IN SYMBOL INTENSIVE COMPANIES
- Improve competitive intelligence techniques, apply drivers that are industry-specific, such as: collection structure, price/creativity ranges, fashion/service content
- Symbol-intensive brand identity analysis, evaluate the internal consistency and the external relevance in brand positioning in terms of product, retail, communication
- Evaluate the symbolic brand equity content and its potential for extension into new product categories (line and brand extension)
MANAGEMENT IN DESIGN-BASED COMPANIES
- Understand main structural and operational characteristics of design-based companies (Italian and international)
- Understand the design-furniture industry by identifying different business models and business performance
- Learn how to brief industrial designers and manage the relationship with them
(both, in-house and external)
PRODUCT DESIGN IN FASHION
- Understand and learn how to plan the seasonal product design and development process (PD): activities, critical aspects, links among PD and other processes (segmentation and positioning, operations, logistics, etc.)
- Learn how to plan the seasonal collection with reference to past seasons performance, competitors and service levels
- Catch differences on how different companies (ready-to-wear, mass) carry out the PD and learn the appropriate languages and terminology
- Learn how to carry out a merchandising plan
OPERATIONS & SUPPLY CHAIN MANAGEMENT
- Understand different operations models and supply chain structures in the fashion industry
- Learn basics of operations processes (macro-process from customer demand forecasting to finished products production and assembly) and operations techniques
- Learn basics of purchasing management
SALES & RETAIL MANAGEMENT
- Understand difference in managing the retail and the wholesale channels
- Sales planning fundamentals: budgeting and control
- Key account management
- Buying
- Understand differences among retail formats in fashion and design companies
- Learn drivers supporting the store positioning
- Learn basics of visual merchandising techniques
- Learn basics of retail merchandise management
- Understand how to plan and control retailing activities
INTERNATIONAL BUSINESS
- Revise the main theories and concepts regarding the internationalization process and international management
- Understand the key issues and barriers in managing fashion and design brands globally
- Understand global sourcing in fashion
- Develop the ability to carry out an international market analysis (risk return and potential evaluation analysis)
- Understand the most critical decisions associated to international growth (intellectual property management, customs, distribution channels and retail structure, pricing)
- Upgrade the capability to write a business plan to start an internationalization process or improve the international competitiveness of fashion and design companies
TECHNOLOGY STRATEGY OF THE FASHION INDUSTRY
- Understand which is the impact of ICT in business processes and hot the technology could be used as an enabling factor to redesign a business
- Lear how technology can support retail management and supply chain management
COMMUNICATION MANAGEMENT
- Learn how to develop a communication plan
- Understand how to brief for developing advertising campaigns
- Develop the capability to evaluate different options in terms of media plans
- Understand activities, roles, timing in events organization and management
- Learn how to write a press release
MANAGEMENT OF CREATIVITY
- Learn the meaning of applied creativity and the creative process within teams and organizations
- Increase the awareness of your creative potential by exercising creativity in different business contexts (new product development, launch of a new event, launch of a new advertising campaign)
- Develop your capability to work in a group environment understanding the difference between leaders, bridges, innovators, adaptors
ADVANCED BRAND MANAGEMENT
- Learn how to apply an array of analytical models for evaluating the brand identity, the brand system and the brand lifecycle in symbol intensive industries
- Learn about how to launch a new brand
- Learn unconventional branding techniques and innovation in branding
- Perform an advanced industry analysis, segmentation and competitive positioning, with assessment of main drivers for value creation and value appropriation and suggesting strategic implications
- Understand main roles, tasks, activities, processes and interrelations in the branding and the product management area (brand manager, product manager, merchandiser)
ADVANCED RETAIL MANAGEMENT
- Learn how to analyze store assortments in terms of brands and price ranges
- Develop skills for carrying out a retail intelligence
- Learn how to relate strategic decisions and performance results in retail activities
- Learn how to brief for store design
- Learn how to develop a business plan to open a new store
- People management and education
|
|
|
