THE ITALIAN AND THE FRENCH SYSTEM IN COMPARISON
- Discuss the trade-off between exclusivity and diffusion
- Understand how to create a positioning based on heritage
CUSTOMER RELATIONSHIP MANAGEMENT
- Understand the Customer Relationship Management (CRM) process as an articulated portfolio of tools enabling and empowering the relationship with the customer and learn the main theories and concepts regarding CRM
- Learn how to define the potential value for the company related to different segments of customers and how to identify targeted actions by working on customer data
- Understand major trade-offs and issues that companies have to face when developing and implementing a CRM system
MONITOR (FINANCIAL COMMUNICATION SEMINAR)
- Learn how analysts and financial markets evaluate a fashion company and which items they are mostly interested in
- Provide the students with a general understanding of the framework and meaning of equity reports
- Explain how to set up an effective financial communication towards the market
LICENSING MANAGEMENT
- Understand different licensing agreements (manufacturing, distribution, both)
- Learn how licensing impact the seasonal activities; relations between licensor and licensee
- Learn how to calculate licensing costs and revenues
- Understand the main national determinants of luxury
COMPETING SUCCESSFULLY IN JEWELLERY AND WATCH INDUSTRIES
- Highlighting the jewels and watches pipeline peculiarities within an international perspective
- Mastering with value creation drivers in the two industries
- Understanding the fashion firms approach to watch and jewellery
