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Field Projects

June - November

During MAFED students must carry out a field project in a company, which represents the operative application of what they have studied in classroom.
In-company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets etc.). A Master Professor and a company executive supervise the group work. Teams of 2 to 5 participants spend 8 weeks on each project. A formal presentation of the final results must be drafted for the company, along with a full report.

Through field projects, companies offer participants the opportunity to tackle real life, concrete business problems and put into practice what was learned in the classroom, combining theoretical background and managerial practices.
In exchange, companies obtain: 

  •  innovative solutions to complex problems;
  • a qualified and motivated project team which operates with technical/ managerial methodologies the validity of which is guaranteed by the MAFED program and by the project tutors;
  • 4 months of intensive work (in the period from June to November alternating with classes);
  • the opportunity to evaluate MAFED participants in the field, for job placement.

Samples of past Field Projects:

Leading global brand in the fashion business
Comparative pricing analysis in Italy and Japan for key competitors in men’s and women’s accessory business

Leading Italian brand in high-end menswear
Competitive analysis of the underwear industry in the Chinese market with the aim to focus product offer, identify distribution channel, consumer behaviour, recommend entry strategy

Leading Italian brand in luxury leather accessories
Entry strategy into the Indian market: evaluating partners and retail formats

Leading Italian brand in footwear
Study of the brand extension into the business of beauty

Leading international brand in streetwear
Competitive intelligence and positioning assessment on Northern European markets

Leading French brand in the luxury jewellery and watch sector
Defining a partnership strategy in brand extension

International consultancy company
Assessment of distribution opportunities for leather garments and accessories in Europe and in the US

Leading worldwide company in domestic appliances
Competitive Intelligence on European Companies that sell household items over the web

Leading Italian textile group
Analysis of Chinese distribution with the aim of identifying commercial partners and best retail formats

Leading Italian brand in high-end menswear
CRM analysis of customer segmentation to rationalise marketing investments

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