FINANCIAL REPORTING AND ANALYSIS
- Analyze and discuss the major financial accounting issues related to companies operating in the fashion, design e luxury industries
- Present and discuss the main tools and methods to analyze financial statements
MANAGEMENT CONTROL SYSTEMS
- Examine in a systemic way management accounting approaches, with a specific reference to the fashion and luxury industries
- Focus on the management control process, balancing economics and creativity
MARKETING MANAGEMENT
- Learn the conceptual frameworks and analytical tools required for planning marketing activity in a fast moving environment
- Learn how to develop a marketing plan
- Learn about marketing research techniques that might be implemented in order to collect the data useful to support the marketing plan
- Understand specific tools for market segmentation and targeting in fashion, design and experience industries
- Learn about pricing as a key tool in positioning
CORPORATE FINANCE
- Learn how to use financial tools in order to manage the key value drivers within a fashion company
- Examine in a systemic way financial statements and company performance in the fashion industry
- Learn how to build and read cash flows and financial ratios
- Examine capital budgeting decisions in fashion companies
- Assess the value of a fashion company through the key financial valuation techniques
- Analyze financial statements to evaluate a company's performance and financial situation
BUSINESS POLICY
- Learn how to apply an array of analytical models for evaluating corporate and business strategies in the fashion and luxury industry, and their impact on creation and sustainability of competitive advantage
- Discuss critically a business case, examining both the qualitative and quantitative information and drawing relevant conclusions about the related managerial implications
- Learn and apply basic economic rules for information, experience and symbolic goods
- Perform a simple industry analysis, segmentation and competitive positioning, with assessment of main drivers for value creation and value appropriation
- Evaluate the portfolio of resources and capabilities of a company
- Identify differentiation drivers and isolating mechanisms from imitation
- Perform a value chain analysis, assessing advantages and disadvantages of vertical integration
- Read and discuss articulated business plans, and learn how to draft a simple one
DATA ANALYSIS FOR MARKETING RESEARCH
- Understand how to use time-series to produce forecasts for marketing related quantities (especially sales data)
- Interpret a customer segmentation analysis and understand its role in the corporate marketing strategy
ORGANIZATION DESIGN AND HUMAN RESOURCES MANAGEMENT
- Understand main critical issues in designing organizational structures
- Understand the role of teams as integration mechanisms
- Understand integration roles (Product manager, Key Account Manager, Merchandiser, Project manager)
- Understand main human resources management systems: selection, evaluation, career, compensation
BUSINESS PLAN
- Learning, through a step by step approach, the path to do a business plan within symbol - intensive industries;
- Understanding the links among strategies, numbers, innovation, feasibility and long term profitability;
- Testing your enterpreneurial quotient;
- Getting in touch and networking whit the key actors for developing your business.
