Structure and Calendar

The structure is strongly cross-disciplinary. SDA Bocconi's strong partnership with business communities ensures the perfect blend of art, craft and science that is the essence of fashion and design.
The MAFED program consists of: general management courses, specialized courses on Fashion, Design & Experience Management, field projects and advanced seminars. Students without a business background may attend pre-courses before the beginning of the program.
Completing the course students will possess a solid understanding of business and marketing planning and control tools being able to apply advanced product, brand, retail management techniques within a fast-moving and global business environment.

For those who do not have a business background the Master starts in November: with Pre-courses, establishing and creating a common managerial platform among participants.

• Business Administration
• Accounting and Control System Management
• Quantitative Methods

All participants, including those who did not attend Pre-courses, are required to take the Pre-courses exams at the beginning of the Program.

From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.

• Accounting & Management Control Systems
• Marketing Management 
• Corporate Finance 
• Business Policy 
• Data Analysis for Marketing Research 
• Organization Design and Human Resources Management
• Business Plan

Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behaviour depends on the value of the experience.

• History and Industry Analysis
• Management in Symbol Intensive Companies
• Management in Design-Based Companies
• Product Design in Fashion
• Operations & Supply Chain Management
• Sales & Retail Management
• International Business
• Technology Strategy of the Fashion Industry
• Communication Management
• Management of Creativity
• Advanced Brand Management
• Advanced Retail Management 

Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

• The Italian and the French system in comparison
• Customer Relationship Management
• Semiotics
• Media Analysis
• Monitor (Financial Communication)
• Licensing Management
• Competing Successfully in Jewellery and Watch Industries