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What we wrote

Managing Fashion and Luxury Companies, 2009

Since ancient times, fashion and luxury have been a part of the human experience as much as these two phenomena relate to our culture, to our need for identification and differentiation and hence to our social identity. But just as human societies have evolved dramatically over time, what fashion and luxury represent has also continued to change, once over a period of centuries, now in the span of decades.
Bocconi School of Management