Structure and Calendar

The order of the courses is subject to changes.

Fundamental 1
Marketing Management
Sales Management
Channel Management

Residency module: 14th - 19th January 2013 (Milano)
Distance Learning:  21st January - 9th March 2013 (online)

Fundamental 2
Marketing Research
Brand Management
Going to the Market

Residency module: 11th - 16th March 2013 (Barcelona)
Distance Learning: 18th March - 11th May 2013 (online)

Extracting Value from the Customer
Price Strategy and Management
Culture and Anthropology
Strategic Marketing

Residency module: 13th - 18th May 2013 (Milano)
Distance Learning: 20th May - 6th July 2013 (online)

Relating to the Customer
International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication

Residency module: 8th - 13th July 2013 (Barcelona)
Distance Learning: 15th July - 14th September 2013 (online)
Summer Break: 5th - 18th August 2013

Going to the Customer
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work

Residency module: 16th - 21st September 2013 (Madrid)
Distance Learning: 23rd September - 9th November 2013 (online)

Innovating for the Customer
Marketing Creativity and Innovation
Sales Management (Advanced)

Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014

Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony