Rome, Bulgari offices

Track in Luxury Business Management (LBM)

May - early November 2015

In addition to the 4 Concentrations, the SDA Bocconi Full-Time MBA Program offers participants the possibility to further personalize their development through the new sector-based Track in Luxury Business Management (LBM) in partnership with LVMH, the renowned leader in the worldwide luxury business. The LBM track is held in Rome at Bulgari offices. The active involvement of Bulgari and LVMH managers in the program assures an ideal interaction between theory and practice.

This unique track is the only one in Luxury Business Management within a top ranked International MBA.

The Track structure, with course offerings, is as follows:

 

Track in Luxury Business Management

 

Get into the Business
June - Rome

  • Fundamentals of Luxury Business Management
  • Value Creation from a Customer Perspective
  • Branding
  • Sales & Channel Management

Summer Projects
July to September

Field Projects in Bulgari, or other LVMH brands or major Luxury players

Get into Business Specifics
October - Milan

  • From the Brief to the Store
  • Management & Creativity
  • Retail Business Game
  • Challenges for a Retail Manager

 

 

"The program is well designed to complement the generic management courses with a focus on the specificities of the luxury industry. The “LBM Track” gives a unique opportunity to get closer to the reality by attending classes in the professional environment of Bulgari offices in Rome, the Eternal City!"

Guillaume Cousin | MBA 2012
Area Sales Manager Middle East IWC Schaffhausen (Richemont) - Dubai