Rome, Bulgari offices

Track in Luxury Business Management (LBM)

June - early November 2015

In addition to the 4 Concentrations, the SDA Bocconi Full-Time MBA Program offers participants the possibility to further personalize their development through the new sector-based Track in Luxury Business Management (LBM) in partnership with LVMH, the renowned leader in the worldwide luxury business. The LBM track is held in Rome at Bulgari offices. The active involvement of Bulgari and LVMH managers in the program assures an ideal interaction between theory and practice.

This unique track is the only one in Luxury Business Management within a top ranked International MBA.

 

 

Track in Luxury Business Management

 

dan83_to
Why do always good things come to an end? Instead, lets say another door opens: summer internship! Amazing 4w in this amazing classroom, clever mba buddies, incredible city! Best of luck to my mates on their internships! #mba #sdabocconi #mba39 #lbm #luxurytrack #studentlife #workhard #playhard #bulgari #bvlgari #roma #rome #italia #italy #summer #internship #lvmh #fendi #ff

  

dan83_to
Sad to leave Milan, but very excited for summer in Rome!
#roma #rome #newhometown #italia #italy #newlife #summer #verao #italiano #lbm #sdabocconi #mba #studentlife #workhard #playhard #internship #ff #romehereigo

  
 

dan83_to
New life, new city, new challenges, new accomplishments! Yeah, Rome, I am ready! #fendi #lvmh #luxurytrack #lbm #sdabocconi #mba #mba39 #rome #roma #italia #italy #european #summer #verao #europeu #studentlife #workhard #playhard #nbd


The Track structure, with course offerings, is as follows:

Get into the Business
June - Rome

  • Fundamentals of Luxury Business Management
  • Value Creation from a Customer Perspective
  • Branding
  • Sales & Channel Management

Summer Projects
July to September

Field Projects in Bulgari, or other LVMH brands or major Luxury players

Get into Business Specifics
October - Milan

  • From the Brief to the Store
  • Management & Creativity
  • Retail Business Game
  • Challenges for a Retail Manager

 

 

The LBM track has been an amazing experience for me. I come from an economics/marketing background with experience in consumer goods. I always had strong passions for luxury-related businesses such as cars and watches.What I was missing in order to enter the luxury business was  professional insight into how things really work from within. This ranges from yachting  to luxury mobile phones and includes fashion and many other industries. As a consequence, it helped me gain an overall knowledge that complemented  my natural interest and passion for the industry.

Olivier Gillet | MBA 2012
Watches and Bridal Department Manager, Cartier
(Richemont) - Milano

   
 

"The program is well designed to complement the generic management courses with a focus on the specificities of the luxury industry. The “LBM Track” gives a unique opportunity to get closer to the reality by attending classes in the professional environment of Bulgari offices in Rome, the Eternal City!"

Guillaume Cousin | MBA 2012
Area Sales Manager Middle East IWC Schaffhausen (Richemont) - Dubai