Track in Luxury Business Management (LBM)

Mid-May - early November 2017

In addition to the 4 Concentrations, the SDA Bocconi Full-Time MBA Program offers participants the possibility to further personalize their development through the field-based Track in Luxury Business Management (LBM) in partnership with LVMH and GUCCI, the renowned leaders in the worldwide luxury business. The active involvement of managers and professionals in the program assures an ideal interaction between theory and practice.

This unique option is one of the very few tracks in Luxury Business Management within a top ranked International MBA.


The Track structure, with course offerings, is as follows:

Discovering Luxury Management

  • Strategic Mindset in Luxury Business
  • Ideating and Delivering Innovation
  • Marketing in Luxury Business
  • Developing and Managing Luxury Retail

Summer Mission

In-Company Projects at major luxury players. Selected students will have the opportunity to do their summer missions in LVMH.

Get into Business Specifics

  • Creativity & Management
  • Orchestrating a Global Luxury Brand
  • Design go-to-market Strategy and Systems
  • Developing and Fostering Luxury Brand
  • Business Game



"The SDA Bocconi MBA with track in Luxury Business Management was the perfect vehicle for me to switch my career from financial services to the coveted luxury fashion world. The classroom teachings provided invaluable theoretical insight to this industry, the offers for the post-graduation full-time positions were a testament that I had made the right decision to choose SDA Bocconi to earn my MBA."

Helena Ku, Canadian-Korean | MBA 2014, World Wide Merchandiser Ready-to-Wear and Fur, Fendi - Italy


"Meeting Coty Managers in Paris and getting to know the company philosophy first-hand gave us a chance to expand our network and implement our theoretical knowledge in the Luxury Business Industry in a demanding case study at the headquarters. For MBA candidates taking part in the Luxury Track, company visits like this one are a real enrichment and a chance to broaden our knowledge on this particular industry."

Pavlo Stroblja, Ukrainian-German | MBA Candidate 2015


"The Luxury Track was a once-in-a-lifetime, unforgettable experience. Being able to network with senior managers of LVMH Group, from completely different business and maisons, was definitely a privilege that allowed me to broaden my horizons and that provided me with wide knowledge in the industry. This unique program offers the business orientation, brand management and retail/customer focus that any global luxury brand needs to remain successful in such fierce competitive arena. Also, it develops the crucial skills for a professional willing to flourish in the luxury business. Definitely a fit for a candidate who is passionate about the industry and wants to strengthen your competences and knowledge and/or who, like me, wants to make a career shift."

Daniel Chiba, Brazilian | MBA 2014