Gianmario Verona

Full Professor
Knowledge groupMarketing
Research domainsInnovation
Teaching domainsInnovation Management, Digital Transformation, Strategic Management, Entrepreneurship
Gianmario Verona

Biography

Gianmario Verona is the Fondazione Romeo ed Enrica Invernizzi Professor of Innovation Management at Bocconi University, of which he served as Rector from 2016 to 2022. Prior to his tenure as Rector, he served as Dean for Faculty (2014-2016), and Director of the PhD in Business Administration (2008-2010).

At SDA Bocconi, he was the Director of the Full-Time MBA from 2012 to 2014 and Associate Editor of Economia & Management between 2003 and 2016. He has conducted numerous workshops, talks and applied research projects in Europe, Asia and North America on the topics of product innovation, technology strategy and marketing strategy. He has developed specific expertise with companies operating in the digitaland health sectors and, more broadly, in the consumer sector.

His research activities include innovation management, technology strategy, new product development practices and, more recently, corporate entrepreneurship. Currently, he is focusing on the contribution of organizational competences and technologies in the face of disruptive change.

He is the author of numerous books and articles on strategy and innovation. His works have been published in all the leading management journals (including The Academy of Management Review; the Academy of Management Journal; Organization Science; the Strategic Management Journal). He is the author of many books including “Collaborating with Customers to Innovate” (Edward Elgar). In the past, he was the co-editor of Strategic Organization and an editorial board member of the Strategic Management Journal and the Journal of Management. He has been a Visiting Professor at many international universities, including Tuck School of Business, Innsbruck University and Massachusetts Institute of Technology. 

Gianmario earned both his degree in Business Administration and his Ph.D. in Business Administration & Management from Università Bocconi.

Recent Publications

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  • 2026
    A casa di Einstein. 6 lezioni nell'era della Superinnovazione
    MANCA, D., G. VERONA - "A casa di Einstein. 6 lezioni nell'era della Superinnovazione" - 2026, Edizioni Piemme, Italy
  • 2025
    Digital Strategy
    PRANDELLI, E., G. VERONA - "Digital Strategy" - 2025, Egea, Milano, Italy
  • 2024
    Decision tree for adaptation after radical changes: linking dynamic capabilities, ambidexterity, and strategic alliances
    COZZOLINO, A., G. VERONA, "Decision tree for adaptation after radical changes: linking dynamic capabilities, ambidexterity, and strategic alliances", Journal of Management and Governance, 2024, vol. 28, no. 3, pp. 745-769
  • 2023
    Capaci di decidere: Prospettive e buone pratiche dai leader di oggi per i leader di domani
    VERONA, G. - "Capaci di decidere: Prospettive e buone pratiche dai leader di oggi per i leader di domani" - 2023, Egea, Milano, Italy
  • 2022
    Innovazione e Management. Omaggio a Salvio Vicari
    BERTOLI, G., S. CASTALDO, P. CILLO, G. TROILO, G. VERONA (Eds.), "Innovazione e Management. Omaggio a Salvio Vicari" - 2022, Egea, Milano, Italy
  • 2022
    L’evoluzione del pensiero scientifico di Salvio Vicari
    BERTOLI, G., S. CASTALDO, P. CILLO, G. TROILO, G. VERONA, "L’evoluzione del pensiero scientifico di Salvio Vicari" in Innovazione e Management: Omaggio a Salvio Vicari., G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona (Eds.), Egea, pp. 11-24, 2022

Grants & Honors

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022

  • Best SMS special conference presentation award “Explaining the Emergence of Dominant Designs: Innovation Shocks as Demand-driven Catastrophes” St Gallen, Strategic Management Society, 2015

  • Best Teaching Award, Università Commerciale Luigi Bocconi, 2013

  • Honorable mention “Best paper” Atlanta conference, Strategic Management Society (“From paper to clouds: Shift in Value Creation: Competence-Destroying Discontinuity on Complementary Assets” with A.Cozzolino), Strategic Management Society, 2013

  • Runner-up Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the paper Exploring and reconfiguring a firm’s competence base: a process model of strategic renewal (co-author A. Lipparini, G. Verona), Academy Of Management Journal, 2012

  • Award for “Outstanding Service” Competitive Strategy Division, Strategic Management Society, 2010

  • Best Teaching Award, Università Commerciale Luigi Bocconi, 2010

  • Best Executive Teaching Award, SDA Bocconi School of Management, 2010

  • Best Business Case (Innovation at Play: The case of Gourmet Cuisine with G.Di Stefano), SDA Bocconi School of Management, 2008

  • Runner up “Best Paper”, (“Collaborating to Create The Internet as a Platform for Product Development” with E.Prandelli and M.Sawhney), Journal of Interactive Marketing, 2006

  • “Best Paper” (“Unbundling Dynamic Capabilities: An Exploratory study of Continuous Product Innovation”, Industrial and Corporate Change, (3) 2003 with D.Ravasi)., SDA Bocconi School of Management, 2004