Curriculum Vitae

Degree in Business Administration at Bocconi University, Milan, 2002
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2008


Academic position and/or professional activities

Lecturer at Marketing Department Bocconi University


Research interests

  • Customer Knowledge Management
  • Collaborative Approach Implementation and Value Creation
  • Internet Marketing
  • Innovation and Technology management

Publications

Books

  • Busacca B., Chizzoli C., Raccagni D., Customer Value Analysis. Problems and Applications, Egea 2014
  • Vicari S., Cillo P., Raccagni D., Customer Value Analysis. Problems and Applications, Egea 2014
  • Vicari S., Cillo P., Raccagni D. New Product Development and Market Creation, Egea Tools 2012


Articles

  • “Web-based Product Innovation: Past Research, Current Findings, and Managerial Implications” (co-authors E. Prandelli and G.Verona). California Management Review. Vol 48(4):109-135. Summer issue
  • “Il ruolo del Web ai fini del coinvolgimento del cliente nei processi di innovazione: una rilevazione empirica“ (co-authors E. Prandelli and G.Verona). Micro&Macro Marketing.