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Renata Trinca Colonel
- SDA Professor of Quantitative Methods
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| renata.trinca@sdabocconi.it |
Via Bocconi 8, room 517
20136 MILANO |
| Tel +39 02-5836.6411/.6886 |
| Fax +39 02-5836.6893 |
Curriculum Vitae
Degree in Economic and Social Disciplines, Bocconi University, 2001.
Academic position and/or Professional activities
Lecturer of Quantitative Methods.
Research Interests
- Data Mining and applications to CRM,
- Marketing research,
- Statistical data analysis.
PUBLICATION
Books
- "I dati rilevanti nell'indagine" in La funzione Compliance: banche, assicurazioni, imprese di investimento, a cura di Paola Musile Tanzi, Bancaria Editrice, Milano, 2010
- "Il campionamento” (The Sampling) in Ricerche di Marketing (Marketing Researches) a cura di Luca Molteni e Gabriele Troilo, McGraw Hill, Milano, 2003 (2007).
- “Le ricerche per la gestione delle relazioni via Web” (Researches for Web Internet relationship) in Ricerche di Marketing (Marketing Researches) a cura di Luca Molteni e Gabriele Troilo, McGraw Hill, Milano, 2003.
- “Le tecniche statistiche di Data Mining per l’analisi di segmentazione del Customer Database“ (Data Mining statistical techniques to segmentation analysis in CD) in Customer Database: conoscere il cliente per gestire le relazioni (Customer Database: the importance of knowing the client in order to control relationships), by M.C.Ostillio, EGEA, Milano, 2002.
Articles
- SSRN-giugno 2009, "The evolution of compliance function and compliance risk in investment services"
- Economia&Management (febbraio 2004) “Un caso di propensione all’acquisto”
Data Mining Lab Review.
- Economia&Management (December 2002) “Data Mining: come estrarre valore dai customer database” (Data Mining: how to extract value from customer database).
Conference Paper
- “Developing a new creative product: an organizational combinative approach” con R. Bissola, B. Imperatori, EGOS 2010
- “Foreign Market Selection by Russian MNEs” con Olga E. Annushkina, AIB 2010
- "Cultural heritage: profiling visitors of archaeological sites" con S. Baia Curioni, A. Cirrincione, M.C. Ostillio, AIMAC 07
SDA Bocconi Activities
Executive Programs
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