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Marco Aurelio Sisti
- SDA Professor of Marketing
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| marco.sisti@sdabocconi.it |
Via Bocconi 8, room 514
20136 MILANO |
| Tel +39 02-5836.6508/.6853 |
| Fax +39 02-5836.6893 |
Curriculum Vitae
Degree, Bocconi University, Milan, 1992
Coordinator and Responsible of the Marketing Community (2010)
Head of the Custom Programs on marketing & sales topics, member of DIM’s Key Account Team (until 2009)
Research Interests
- Sales & Marketing Management
- Key Account Management
- Channel Management
- Retailing
- Customer Relationship Management
- Main industries: Pharma – Industrial B2B - Fashion
PUBLICATIONS
Books
- M.A. Sisti – M. Moirano, Enciclopedia del Management vol. 13 Vendite e Trade Marketing, cap.14 , Il Sole 24 Ore-Bocconi University Editor-Repubblica, 2005.
- M.A. Sisti, Key Account Management: la gestione strategica della clientela nella prospettiva relazionale, Micro Macro Marketing, Il Mulino, agosto 2004.
- Articles on newspapers (business and culture).
Research activities
- (2008-2009) – Research coordinated by K.Premazzi for Holcim – Bigmat and focused on the analysis of the International Buying Groups
- Past researches: collaboration for the analysis of CS Measurement systems (prof. Costabile); Monitor Moda (prof. Testa); Analysis of the Sales Manager’s Role (together with prof.P. Guenzi and dr. Pelloni)
SDA Bocconi Activities
Executive Programs
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