Stefania Saviolo

Director Master in Fashion, Experience & Design Management SDA Professor of Strategic and Entrepreneurial Management

stefania.saviolo@sdabocconi.it

Via Bocconi 8, room 315 20136 MILANO

Tel +39 02-5836.6304/.6882

Fax +39 02-5836.6893

Curriculum Vitae

Degree in Business Administration, Bocconi University, Milan, 1989
Ph.D. in International Law and Economics, University of Bergamo 1995

Academic position and/or Professional activities
Lecturer of Business Policy, Bocconi University, Milan

Research Interests

• Strategic Management in symbol intensive industries
  
• Brand Management
  
• International Business Strategies

PUBLICATIONS

Books

• (with E. Corbellini) Management in fashion and luxury companies, ETAS Libri, Milano 2009
• (with E. Corbellini) L’esperienza del lusso, ETAS Libri, 2007
• (with E. Corbellini) La scommessa del Made in Italy, ETAS Libri, Milano 2004.
• (with S.Testa), Strategic Management in the Fashion Companies, ETAS Libri, Milano, 2001.
• (con B. Giannelli), Il Licensing nel Sistema Moda. Evoluzione e prospettive, ETAS Libri, Milano 2001.
• (with S.Testa), Le imprese della moda. Management al servizio della creatività, ETAS Libri, Milano, 2000.

Articles

• “Il posizionamento dei marchi del lusso in Cina” Economia & Management, n° 5 2006.
• “China strategy for international luxury brands”, Harvard business Review China June 2006.
• “Dal vantaggio di posizione al vantaggio di relazione. Il caso Levi’s” in Economia & Management n.5, 2001.
• “Una Valutazione Strategica dei Mercati dell’Asia Orientale” in Economia & Management n.6, 1998.
• “Gestire l’Identità di Marca nella Moda”, in Economia & Management n. 5, 1997.
  

SDA Bocconi Activities

Executive Programs

• LIFESTYLE BRANDING