Eleonora Cattaneo

SDA Professor of Marketing

eleonora.cattaneo@sdabocconi.it

Via Balilla 18, room 201 20136 MILANO

Tel +39 02-5836.3277/.6853

Fax +39 02-5836.6893

Curriculum Vitae

Bachelor of Arts, Bristol University, 1986.
Doctoral Degrees, University of Pavia, 2010
MBA, SDA Bocconi, Milan

Research Interests

• International marketing and in particular market entry strategies
• Industrial districts and their performance in international markets
• Branding and in particular retrobranding

 

PUBLICATIONS

Books

• Effetto country-of-origin e mercati internazionali (with Carolina Guerini) EGEA 2006.

Articles

• "Restructuring State Enterprises in Eastern Europe" in East-West Business (E. Kaynak ed.) 1996.
• "The Zolotoy Kolos Case" in G. Johnson and K. Scholes Exploring Corporate Strategy, Prentice Hall, February 1993.
• "La gestione del cambiamento nelle imprese russe" (with P. Dubini) in Economia e Management, n.1 1993.
• "Managing Joint Business Activity in Russia: Can the Problems be Solved" in Long Range Planning, October 1992.
• "I manager sovietici tra piano e mercato" (with P. Dubini) in Economia e Management, n. 21, 1991.
• "Profitto e mercato nella cultura dei manager sovietici" (with G. Colombo) in Economia e Management, n. 22, 1991.

Conference papers

• Centralisation versus decentralisation of international marketing activities: an empirical study, Marketing Science Conference Vancouver 2008.
• From outdated curiosity to modern classic : can historical brands be revived successfully? Thought Leaders International Conference on Brand Management, Birmingham University
• 2006 Leveraging country-of-origin: an alternative to branding? Marketing Science Conference Pittsburgh
• 2006 The value of made in, brand-identity and marketing communication in Italian enterprise clusters, IMP Conference, Bocconi University
• 1997 “Telecommunications in Russia: strategies of the major players” at the European Marketing Academy Conference, Cranfield
• 1996 Designing Marketing Courses in a context of Economic transition at the European Marketing Academy Conference, Budapest
• 1994 Strategies for Turbulent Markets: The Case of Russia, presented at the Strategic Management Society Conference, HEC Jouy-en-Josas
• 1993 Restructuring State Enterprises in Central and Eastern Europe presented at the Strategic Management Society Conference, Chicago
• 1992: Transition in Russia: the impact on Management in State-owned Enterprises presented at the British Academy of Management, Bradford
• 1992 Managing Joint Ventures in Russia presented at the Strategic Management Society Conference, London