Alessandro Arbore

SDA Professor of Marketing Director of the Executive Master in Marketing and Sales

alessandro.arbore@sdabocconi.it

Via Roentgen 1, room 4-C1-13 20136 MILANO

Tel +39 02-5836.6529/.6853

Fax +39 02-5836.6893

Curriculum Vitae

Degree in Business Administration, Bocconi University, Milan, 1995
Ph.D. in Public Policy, George Washington University, 2002
Master in the field of Telecommunications, George Washington University, 2000
Visiting Professor, Wharton Business School, University of Pennsylvania (2007-2008)

Academic position and/or Professional activities
Assistant Professor of Marketing

Research Interests

- Strategic Marketing and Product Value Management
- Service Science and technology adoption processes
- Telecommunications management

PUBBLICAZIONI

Books

• “Competitive Strategies. Managing the Present and Planning the Future”, Palgrave, 2012 (con E. Valdani).
• “Strategie Competitive. Giochi di movimento, imitazione, posizione”, Egea, 2008 (con E. Valdani)
• “Il mercato family per la banda larga. I driver e gli ostacoli all'adozione”, Egea, 2007.
• Cap. 2, 3 e 7 del libro “Information and communication technologies e piccole e medie imprese: un’analisi dei processi di adozione e di implementazione”, Etas Libri, 2005.

Contributions in International books

• “Environmental drivers of e-business strategies among SMEs”. In: “Handbook of Research on Global Diffusion of Broadband Data Transmission”, Idea Group Publishing: Harrisburg, PA (2008).
• “External pressures for adoption of ICT services among SMEs” (con A. Ordanini). In: “Handbook of Research on Global Diffusion of Broadband Data Transmission”, Idea Group Publishing: Harrisburg, PA (2008).
• “Universal Internet Access Under an Ethical Lens”, in Encyclopedia of Information Ethics and Security, Hersey, PA: Idea Group Publishing, May 2007.
• "External Pressures for E-business Inclusion and E-business Involvement among SMEs: an Empirical Study" (con A. Ordanini), cap. 2 in “Current Issues in E-Business Research”, 2005, Rotterdam: DocVision.
• "Local Loop Unbundling", in Encyclopedia of Multimedia Technology and Networking, 2005, Hersey, PA: Idea Group Publishing.

Contributions in National books

• “Il confronto competitivo“ (con E. Valdani), Cap. 14, in: E. Valdani (a cura di), M@rketing Management. Egea, 2011.
• “Marketing metrics” (con A. Cirrincione e E. Valdani), Cap. 31, in: E. Valdani (a cura di), M@rketing Management. Egea, 2011
• “La stima del valore delle relazioni”, par. 5.5, in B. Busacca e G. Bertoli, Customer value. Soddisfazione, fedeltà, valore. Egea, pp. 289-296, 2009
• “La Three Factor Analysis”, par. 3.14, in E. Valdani, Cliente & Service Management, Egea, pp. 90-96, 2009

Articles

• “Rejuvenating Importance-Performance Analysis” (con B. Busacca), Journal of Service Management, volume 22, number 3, 409-430, 2011.
• “The impact of trial on technology adoption: the case of mobile TV” (con I. Soscia e C. Hofacker). Journal of Research in Interactive Marketing, Vol. 5, Issue 2/3, pp.226 – 238, 2011
• “Pecunia Non Olet: gli switching behavior degli utenti di telefonia mobile.”, con D. Sperandio, Economia & Management, n. 4, 2010
• 2009, “Customer Satisfaction and Dissatisfaction in Retail Banking: Exploring the Asymmetric Impact of Attribute Performances”, Journal of Retailing and Consumer Services, Volume 16, Issue 4, 271-280.
• 2009, “Loyalty Building, Relational Trade Offs and Key Service Employess: The Case of Radio DJ's”, Journal of Service Management, Vol. 20, n. 3.
• 2007, “Strategies of Imitation: An Insight”, Problems and Perspectives in Management, n. 4.
• 2007, “Marketing challenges in a connected world”, con B. Busacca, B. Cova, K. Keller, e I. Snehota, Mercati e Competitività, n. 3.
• 2006, “Technology-Supported Education: Old Questions For New Strategies”, Innovative Marketing, n. 4.
• 2005, “Broadband Divide Among SMEs: The Role of Size, Location and Outsourcing Strategies”, International Small Business Journal, Volume 24 Issue 1.
• 2005, "Lo sviluppo delle nuove piattaforme di comunicazione: dinamiche di mercato o servizio universale?", in Mercati e Competitività, Vol. 1 n. 2.
• 2000, “Electronic Publishing for Small and Medium Sized Traditional Publishers”, Euromedia, 2000.

 

 

SDA Bocconi Activities

Executive Programs

• STRATEGIC MARKETING EXECUTIVE PROGRAM