Understand, interpret and manage modern retail channels
This Osservatorio started out in 1997 with major research on innovation in retailing.
The purpose of the work of the Osservatorio is the analysis and interpretation of the trends in product and service distribution channels. Researchers participate in international scientific debate and attend conferences, publishing not only the results of their research but also books and articles, thus contributing to the dissemination of management know-how.

The Osservatorio Retailing runs research activities commissioned by companies and institutions investigating emerging phenomena in distribution channels, retailing and commercial sectors.