The Program will be held in Shanghai, China.
Two global leading institutions,
Fudan University School of Management and SDA Bocconi School of Management, have decided to offer to the Chinese Market a unique proposal of two management programs design for both International and Domestic companies operating in the industries of Fashion, Prestige and Luxury.
The two programs are:
The uniqueness of this program relies upon three factors:
1. The two leading global institutions have a strong competence in fashion & prestige management and a solid partnership that is reinforcing the contents
2. A dedicated faculty made of academics and industry experts very knowledgeable about the Chinese situation
3. A knowledge platform built upon the results of several years of research upon fashion and prestige companies and brands in Europe and in China
FASHION
Fast, charming and global fashion is a force that makes product desirable, brands iconic and companies profitable. Fashion is not just about apparel but is diffusing across many product categories such as accessories, eyewear and cosmetics. Managing fashion companies is about managing a trade off between management and creativity, the past and the future, tradition and innovation. You’ll learn the management of fashion brands and products from the industry leading institution through the most updated experiences.
PRESTIGE
Prestige products and brands are an example of extreme end high-involvement decision making. Prestige provides sensory gratification, intellectual stimulation, and particularly social approval. The territory of Prestige is wider than luxury’s one. Managing prestige is about managing the extra-ordinary: upmarket brands, premium brands, and luxury brands, respectively in an increasing order of prestige. You’ll learn through cases and real experiences about building and maintaining the “prestige quotient” in your brand, product, store and communication.
CHINA & ASIA
In fashion and prestige good consumption Chinese customers have gradually moved from buying for gift towards buying for their own possession. In addition to designer labels and fashionable style, today’s Chinese also want products that offer innovation and solid value, and an overall experience that reinforces that value. A booming market is getting more and more demanding and requires high standard particularly in the retail and brand management area. Management education is key to make Chinese company evolve as fast as the Chinese consumer. Academics and experts for China and Italy will support the learning process targeting the contents and tools on the specific needs of Chinese firms willing to grow in China and internationally.
Advanced Joint Certificate (2nd Edition)
This first class management education program has been design for top managers and senior management (C-level) of international and Chinese corporation working in Asia with a strong focus on China.
The program, entirely taught in English with a faculty with a strong international background and a deep knowledge of the Chinese market is design to cover the most relevant issues in the today business environment: the strategic position, how to make the retail profitable and the performance measurement.
The ideal target for the program is a manager in charge of the Chinese business development who needs to improve the positioning of his/her company, leveraging the relationship with the customer and controlling the economic results.
The content is also design considering the overall situation of the global economy and the impact of it on the way in which the business has to be reconsidered.
