Calendar
4th - 5th October 2012
Objectives
This program is designed to provide understanding of how technologies can change your business profit for the better and can support sales activities in-store and online; and to provide the know-how and the tools to understand new business models available through new technologies and, therefore, to enhance your profit picture.
Content
- What is to be gained by making new technologies a priority in a retail environment
- Understanding of the critical elements and distinct advantages of an effective digital marketing strategy through new technologies
- Develop an effective new technology program that works well within a revenue generating environment
- Receive practical hand-outs and tools to use when implementing new technology program in their organization
- How to create attractive high tech displays of goods on the shop floor
- Create a network with other retailers to share experiences and best practices
- The key performance indicators to measure the return on investments in new technologies (control process for e-marketing planning)
- Deepen the mobile marketing topic, with the new mobile payment systems, where new technology is the enabler of new process.
Target
Retail Executives: General managers, marketing and communication managers, trade marketing managers, retail managers, CEO’s, Retail Store Managers, Retail Business Owners, shopping centre and distribution business executives, Retail Store Managers, Wholesale Managers, Retail Managers, Buyers, Sales Managers, Visual Merchandise Managers, Retail Owners or anyone who is currently employed in the retail sector.
Methods
From a methodological point of view, the program will be characterized by interactive teaching methods, meant to maximize the participants’ involvement. Traditional lectures will therefore be combined with analysis and discussion of case histories and incidents, group work, simulations and role-playing techniques.
Faculty
The program shall be run by professors from SDA Bocconi faculty, selected on the basis of the subjects to be taught during lectures. Furthermore, a director of the program will be appointed by the School. The program director will be responsible of conducting the design phase, selecting the faculty, running the necessary interviews and scheduling and organizing the course.
With the participation in the program, you will have the right to join our Marketing Community for one year as a benefit
