RETAIL MANAGER

Calendar
17 days in 3 modules
I module
15th - 20th October 2012 - in class
22nd - 26th October 2012 - in class
II module
29th October -  16th November 2012 - in distance learning
III module
19th - 22nd November 2012 - in class

Objectives
The programme examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding the development of a modern distribution business and how it needs to be managed. With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

Target
The programme is designed for talent mangers and/or young executives geared towards positions in national and international distribution companies. It is also extremely useful for all those who have or are about to have trade-marketing and retail-channel management positions in manufacturing/services companies.

Content
Part 1 : Planning the channel & retail strategy

• Kick off - The changing channel and retail landscape
• Channel environment evaluation - Competitive Analysis fundamentals
• Shopping Insights and Consumer beahviour analysis
• Market segmentation and targeting
• Positioning & Retail Branding Fundamentals
• Marketing planning

Part 2 : Defining and delivering the retail value proposition

• Key issues in product assortment and category management
• Private label fundamentals: what they are and how to manage them successfully
• Retail pricing policies and sales promotion fundamentals
• Communication and brand management
• In store marketing: merchandising, shopping experience
• Managing sales excellence in a retail environment
• CRM and Loyalty programs: principles and tools

Part 3 : Retail organization, back end & performance management

• HR organization fundamentals
• Principles of buying in a retail environment
• Logistics and operation fundamentals
• Retail Finance and accounting fundamentals: methods and tools
• Competitive performance analysis and management

Part 4 : New frontiers in retail management

• How Corporate Social Responsibility is changing retailers' ways of doing business
• New technologies and IT in Retail- E-tailing
• Channel partnership management
• Retail seminars: what's new from the industries

Scholarships: selective facilitated access to the executive education
Thanks to IBM Main Sponsor of the Academy a few enrolments will be available at a 50% reduced fee, while they last. An internal Committee will be in charge to evaluate all the applications upon specific discretional, meritocratic criteria.

With the participation in the program, you will have the right to join our Marketing Community for one year as a benefit

Enrollment procedure
Please complete the application form, available on this web page, and mail or fax to:
SDA Bocconi School of Management
fax +39 02 5836.6802
email: corso.valli@sdabocconi.it
The final deadline for application is 25th September, 2012
Applications are reviewed on a rolling basis, those received after the final deadline may not be accepted.
Please see details in the application form.

Participation fee
€ 7.000 + VAT (if required)

Special Payment Terms
A 10% reduction on the program fee is offered to applications sent in by 16th August, 2012.

Internships: the Retail Manager’s In company Experience
Following the program, SDA Bocconi with the sponsors participation, will offer some facultative in company’s experiences with about 3 months long internships. They will be assigned and made available after the end of classes and a selection process.