International Open Enrollment Programs

Imagination is as important as ever. Italy owes its reputation of excellence to its tradition of imagination and creativity, and we believe that much of the SDA Bocconi School of Management success in educating executives for the international business world comes from this foundation. As executives interact more and more with markets that have become increasingly global in nature, they need the right kind of knowledge and skills to build competitive products, brands and services. Executives need to complement their sense of entrepreneurship with an understanding of customer needs and habits in an international setting. Most of all, they have to manage companies that share a common culture of values and practices that can be applied all over the world.

Our open Enrollment Programs are designed to satisfy all these needs, and include the following initiatives.


Forthcoming Programs:

  

FINANCE FOR EXECUTIVES

Participants will develop a greater understanding and awareness of the economic implications of their decisions when it comes to planning and defining objectives, and evaluating performance. Furthermore, they will improve their ability to discuss these issues with the appropriate stakeholders.

24-26 November 2014
   
MKTG 

RETAIL MANAGER

The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the development of a modern distribution business and how it needs to be managed. Participants will have a unique educational experience, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.
Main Sponsor: IBM

5 days in face-to-face + 2 days in distance learning (8 online sessions)

Mumbai, 1-5 December 2014

   
 Banks 

COUNTERPARTY CREDIT RISK: THEORY, IMPLEMENTATION AND PRACTICE

In Partnership with
The Professional Risk Managers' International Association - PRMIA

This new international program aims to explain the key aspects in Counterparty Credit Risk and CVA and look at their impact in the future. During the program, participants will get a solid theoretical background on counterparty risk and CVA, they will attend an Excel Laboratory demonstrating several practical examples and their full implementation and discuss the application of CCR in modern financial markets with leading practitioners.

Milano, 4-6 February 2015

   
Banks 

CREDIT RISK MANAGEMENT

Participants will have the chance to focus on the critical areas of model building, managing techniques, policies and organizational solutions, within the requirements and implications of a new regulatory framework.

CFA Institute Approved Provider Program

Milano, 20-22 May 2015

   
Banks 

STRUCTURED PRODUCTS: RISKS, REWARDS, VALUATION

At the end of the program, participants will have a broad overview of the rationale underlying the use of structured products, of how to break down structured products into their base building blocks and price them in current financial markets.

CFA Institute Approved Provider Program

Milano, 22–25 June 2015

   
MKTG 

GO TO MARKET

Adopting a strategic and international perspective, the program provides an in-depth assessment of the key issues involved in managing distribution channels. It focuses on innovative techniques and best practices in channel design and relationship management in all phases of the go to market process. Lecturers, guest speeches and practical case discussions are designed to maximize the level of interaction and opinion exchange with expert professors, guest speakers and among participants themselves.

Main Sponsor: IBM

Milano 21-23 October 2015


Past Programs:

MKTG 

SEARCH, SOCIAL & MOBILE

This program is dedicated to develop competencies in digital advertising, in particular in the search (web and mobile SEM) and social media advertising areas.

12 online sessions
20 November - 12 December 2014

   
MKTG 

THE MARKETING IN YOU

This program focuses on the most relevant current issues in the marketing and commercial world from the perspective of Senior Management. It is fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty and aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.

Main Sponsor: IBM

Milano 5-7 November 2014

   
MKTG 

INTERNET, SOCIAL MEDIA AND MOBILE FOR CORPORATE AND MARKETING COMMUNICATION

In this program, we will address the major issues concerning how digital networks (pc-based and mobile) and social media are changing marketing and corporate communication, and therefore brand relationships and reputation management.

16 online sessions + 1 day in face-to-face (optional, it can be substituted by access to the online presentations)
23 October - 19 November 2014

   
Banks 

QUANTITATIVE EQUITY PORTFOLIO AND RISK MANAGEMENT

This program focuses on quantitative tools and techniques to build and manage tactical equity portfolios. Particular attention will be devoted to the construction of short-term return forecasting models and to the implementation of portfolio strategies.

CFA Institute Approved Provider Program
PRMIA Third Party Provider Program

Milano 7-10 July 2014

   
MKTG 

SENIOR EXECUTIVE PROGRAM

The Senior Executive Program (SEP) has been designed for Executives or Senior Managers that want to hone their managerial and leadership skills in a substantial fashion, but are pressed for time. The objective of SEP is to invigorate participants and perfect their skills in coping with a rapidly internationalizing business environment.
in association with The Wall Street Journal Europe

Milano 23–29 March, 2011
London 6–10 June, 2011
Milano 19-25 October, 2011

   


Executive Open Programs in Italian