International Open Enrollment Programs
Imagination is as important as ever. Italy owes its reputation of excellence to its tradition of imagination and creativity, and we believe that much of the SDA Bocconi School of Management success in educating executives for the international business world comes from this foundation. As executives interact more and more with markets that have become increasingly global in nature, they need the right kind of knowledge and skills to build competitive products, brands and services. Executives need to complement their sense of entrepreneurship with an understanding of customer needs and habits in an international setting. Most of all, they have to manage companies that share a common culture of values and practices that can be applied all over the world.
Our open Enrollment Programs are designed to satisfy all these needs, and include the following initiatives.
This program is dedicated to develop competencies in digital advertising, in particular in the search (web and mobile SEM) and social media advertising areas.
12 online sessions
The program examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the development of a modern distribution business and how it needs to be managed. Participants will have a unique educational experience, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.
5 days in face-to-face + 2 days in distance learning (8 online sessions)
At the end of the program, participants will have a broad overview of the rationale underlying the use of structured products, of how to break down structured products into their base building blocks and price them in current financial markets.
This program is designed to provide an understanding of how technologies can change your business profit for the better and can support sales activities in-store and online. It provides know-how and tools to understand new business models available through new technologies and, therefore, to enhance your profit picture.
Main Sponsor: IBM
Milano 3-4 July, 2014
This program focuses on quantitative tools and techniques to build and manage tactical equity portfolios. Particular attention will be devoted to the construction of short-term return forecasting models and to the implementation of portfolio strategies.
Adopting a strategic and international perspective, the program provides an in-depth assessment of the key issues involved in managing distribution channels. It focuses on innovative techniques and best practices in channel design and relationship management in all phases of the go to market process. Lecturers, guest speeches and practical case discussions are designed to maximize the level of interaction and opinion exchange with expert professors, guest speakers and among participants themselves.
Main Sponsor: IBM
Milano 15-17 October, 2014
In this program, we will address the major issues concerning how digital networks (pc-based and mobile) and social media are changing marketing and corporate communication, and therefore brand relationships and reputation management.
16 online sessions + 1 day in face-to-face (optional, it can be substituted by access to the online presentations)
This program focuses on the most relevant current issues in the marketing and commercial world from the perspective of Senior Management. It is fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty and aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.
Main Sponsor: IBM
Milano 5-7 November, 2014
The Senior Executive Program (SEP) has been designed for Executives or Senior Managers that want to hone their managerial and leadership skills in a substantial fashion, but are pressed for time. The objective of SEP is to invigorate participants and perfect their skills in coping with a rapidly internationalizing business environment.